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Molson-Coors: Time For That Beer

To welcome people back to bars on behalf of the Molson-Coors company, we built a piece of tech that holds you to the beers you said you’d get.

By going to the website, the plug-in scanned your Gmail and Slack to see if you or a friend have pledged to get beers together.

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 If detected, calendar invites were created with convenient bar locations and Molson-Coors would buy the first round.

If detected, calendar invites were created with convenient bar locations and Molson-Coors would buy the first round.

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 Too much foam /

Too much foam /

In a last minute decision, Google sadly denied our plug-in for public use just days before launch. The campaign still went live across America, but it wasn’t quite ‘alive’ anymore.