A Step-By-Step Guide To Reading Your Fries

McDonald's Holiday Fries

In 2012, Cossette delivered one tasty holiday card to their clients at McDonald's. One fry box a person and each removable fry unrolls to reveal a personal handwritten message from a proud member of the Cossette family. 

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Applied Arts Award | Food and Beverage Award Nomination | Marketing Awards Shortlist

 

A Step-By-Step Guide To Reading Your Fries

A Step-By-Step Guide To Reading Your Fries

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By hand /

By hand /

I got 49 members of the agency to write over 1200 holiday cards. Despite sore wrists, that personal touch was what made this something worth receiving.