I wanted to showcase this older piece to commemorate Marc Melanson, my Group Creative Director and mentor during my time at McCann. He really made me earn my first business card with hard-learned lessons between his crazy, wacky stories. I think I was his last creative team that he managed full-time and for that, I’m thankful because I got to learn from an OG that’s truly one-of-a-kind, unless all people from Moncton are as warm and fuzzy, as annoyingly talkative, as hilariously funny, as strict, as rough-edged, as detailed, as silly, as creative, as generous, and as caring as he was.
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We created simple online videos showing ingenious ways to drive in winter along with the unnecessary risks that come with it.
Credits: Robin Soukvilay (Art Director), Mitch Robertson (Copywriter) and Marc Melanson (Group Creative Director)