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Terry Fox Followers

The Terry Fox Foundation was experiencing its first years of declining donations. Instead of once again reminiscing about what Terry Fox did 38 years ago, we reframed the Canadian icon for the Canada of today.

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AToMiC Awards: Bronze in Atomic Shift
Marketing Awards Shortlist: Public Service
WARC Awards Shortlist: Effective Content

The spot we made blew up on social media receiving over 600k views in its first 2 days.

People were sharing why they felt Terry's story is truly timeless.

People were sharing why they felt Terry's story is truly timeless.

We made it on Fast Company's 'Top 5 Ads of the Week' and the reddit /r/Canada front page too, where naysayers were met with comments like:

We made it on Fast Company's 'Top 5 Ads of the Week' and the reddit /r/Canada front page too, where naysayers were met with comments like:

“Dude it’s a clever ad. Stop being a shit.”

But what really matters is donations grew 45% year-over-year.

But what really matters is donations grew 45% year-over-year.

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The Man In The Hat /

The Man In The Hat /

That’s Isadore Sharp. He started The Terry Fox Run to assure Terry the fight would continue even if Terry could not. Showing him where we took the 2018 campaign was a real pleasure.