Many screens were smudged in the making of this campaign.
Play the video below 👇
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Webby Awards:
People's Choice for Advertising, Media & PR - Digital Campaign
Winner in Advertising, Media & PR - Digital Campaign
ADCC Awards:
GOLD in Media Innovation, Campaign
Epica Awards:
GOLD in Online Ads
Bronze in Mobile Campaigns
Shortlist in Media Innovation, Alternative Media
AToMiC Awards:
Silver in Niche Targeting
Communication Arts - Advertising:
Shortlist in Digital Advertising
One Show:
Finalist - Direct Marketing: Digital & Online - Banners & Pop-ups
Finalist - Film and Video: Innovation - Use of Media in Film
Finalist - Social Media: Innovation: Use of Media in Social Media
(finalist awards pending)
Shortlist - Interactive, Online and Mobile: Use of Media in Interactive, Online and Mobile
With a few well-placed hairs on the idea writeup slide, this was a case where presenting online is what really got everyone trying to brush it off. Skip forward and you have Bounce’s most talked about social campaign ever.
Credits:
Leo Burnett
CCO: Steve Persico, Lisa Greenberg | Group CD: Matt Williamson | Sr. Art Director: Robin Soukvilay | Sr. Copywriter: Coleman Mallery | Integrated Project Manager: Sama KaramSaatchi & Saatchi NY
VP, Group Account Director: Priya Bordia | Account Supervisor: Zaki Khalid | SVP, Strategy Director: Julia Perissinoto | VP, Executive Producer: Dani Stoller | VP, Senior Art Producer: Samantha Jaffoni | VP, Senior Art Producer: Amy SalzmanThe Pub Productions
Director: Reid Marshall | DP: Andrew Wilcox | Photographer: Alex ChanSaatchi & Saatchi X Editorial
Editor: Jacob Parker | ACD: Jamie Duke