Yet another winter tire ad needed to be made, but enough about 7°C and sipes. We simply wanted to show what having good winter tires felt like, so we called a guy in Sweden to help us out.
Thanks Andreas Wannerstedt!
Many had their doubts about this one due to the budget and timing, but hey, sometimes you just gotta call collect.
Credits: Robin Soukvilay (Art Director), Andrew Parsons (Copywriter)