The Globe & Mail had a new editorial and podcast series “I’ll Go First” that profiled Canadian innovators on their process and was the perfect opportunity to remind people that Acura was built on innovation too.
^
ADCC Awards:
Silver in Advertising Typography for “Good/Bad”
Silver in Newspaper Ad, Single for “Good/Bad”
Applied Arts Award:
Consumer Print, Series
Marketing Awards:
Merit in Press - Newspaper Campaign
Communication Arts Award:
Newspaper Ads, Series
Finalist in Newspaper Ad, Single for “Maze”
Finalist in Newspaper Ad, Single for “Good/Bad”
The print drove readers to animated solutions on Acura’s social, which in turn linked to the podcast series. For each of the 12 episodes, we recorded unique mid-rolls chaptering Acura’s innovative history. Together, they created the first podcast within a podcast.
Credits: Robin Soukvilay (Art Director), Andrew Parsons (Copywriter), Tyler Dean (Designer), Robert Wigington (Studio Artist), David Crichton (CCO)