The spot we made blew up organically on social media receiving over 600k views in its first 2 days.
People were sharing why they felt Terry's story is truly timeless.
We made it on Fast Company's 'Top 5 Ads of the Week' and the reddit /r/Canada front page too, where naysayers were met with comments like:
“Dude it’s a clever ad. Stop being a shit.”
But what really matters is, on a $0 budget using just donated media, donations grew 45% year-over-year.
The Man In The Hat /
That’s Isadore Sharp. He started The Terry Fox Run to assure Terry the fight would continue even if Terry could not. Showing him where we took the 2018 campaign was a real pleasure.