Robin Soukvilay | Senior Art Director
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Terry Fox Foundation: Millions of Followers

The Terry Fox Foundation was experiencing its first years of declining donations. Instead of once again reminiscing about what Terry Fox did 38 years ago, we reframed the Canadian icon for the Canada of today.

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Strategy Awards:
Silver in Turnaround Strategy
Shortlist in Cause/Public Service
Shortlist in Connection Strategy
Shortlist in Social/Conversational Strategy
WARC Awards:
Silver in Effective Content Strategy
AToMiC Awards:
Bronze in Atomic Shift
Finalist in Best Print/OOH Engagement
Marketing Awards:
Bronze in Public Service - TV Single
Shortlist in Public Service - Ambient Large Scale
Shortlist in Public Service - Point of Purchase
Shortlist in Public Service - Integrated
Shortlist in Public Service - Direct
Applied Arts Awards:
Public Service, Series
Digital AOY 2019:
Shortlist (Contributor)

The spot we made blew up organically on social media receiving over 600k views in its first 2 days.

People were sharing why they felt Terry's story is truly timeless.

People were sharing why they felt Terry's story is truly timeless.

It made Fast Company's 'Top 5 Ads of the Week' and the reddit /r/Canada front page too!

It made Fast Company's 'Top 5 Ads of the Week' and the reddit /r/Canada front page too!

But what really matters is, on a $0 media budget, donations grew 45% year-over-year with +16% to the average donation.

But what really matters is, on a $0 media budget, donations grew 45% year-over-year with +16% to the average donation.

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The Man In The Hat /

The Man In The Hat /

That’s Isadore Sharp. He started The Terry Fox Run to assure Terry the fight would continue even if Terry could not. Showing him where we took the 2018 campaign was a real pleasure.