Acura Seeing Things Differently Cover Image copy.jpg

Acura: See Things Differently

The Globe & Mail’s new editorial and podcast series “I’ll Go First” profiled Canadian innovators on their process and was the perfect opportunity to remind people that Acura was built on innovation too.

^

Marketing Awards: Merit in Press - Newspaper Campaign
Communication Arts Award: Newspaper Ads, Series
Communication Arts: Shortlist x3

Rather than have a full-page ad interrupt the editorial content, we enhanced it by giving readers a chance to take the first step of innovation themselves: seeing things differently.

Rather than have a full-page ad interrupt the editorial content, we enhanced it by giving readers a chance to take the first step of innovation themselves: seeing things differently.

Acura---Globe-&-Mail---Awards-Board---Print-Single_v1_0000_Layer-Comp-1.png
Acura---Globe-&-Mail---Awards-Board---Print-Single_v1_0001_Layer-Comp-2.png
Acura---Globe-&-Mail---Awards-Board---Print-Single_v1_0002_Layer-Comp-3.png
Acura---Globe-&-Mail---Awards-Board---Print-Single_v1_0003_Layer-Comp-4.png
Acura---Globe-&-Mail---Awards-Board---Print-Single---Maze_v1.png