We turned Super Bowl ads into investment opportunities with the TD Super Portfolio, a virtual portfolio linking big-game brands to their stocks, encouraging customers to think of TD Easy Trade™ every time they saw the brands they love. Don't just watch the ads, invest in them.
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Strategy Awards:
GOLD in Creative Catalyst
Silver in Game Changer
Communication Arts - Advertising:
Published in Integrated Campaign
Applied Arts:
Ideation - Series
Experiential/Digital Engagement - Single
CMA Awards:
Shortlisted in Customer Experience and Shopper Marketing
(To be awarded)
ADCC Awards:
Shortlisted
(To be awarded)
I feel like that’s what we’re always working toward.
Credits:
Leo Burnett
CCO: Steve Persico | CD: Noah Feferman | Sr. Art Director: Danielle Zabloki, Robin Soukvilay | Sr. Copywriter: London Choi, Evan Wallis