After 50 years in Canadian homes, IKEA still speaks Swedish. We thought we’d make a few proper introductions.
Apart from being literal, we kept things practical, from rams coming out of cabinets to making a one-inch snail stand taller than a mountain dweller.
Credits:
Rethink
GCD: Geoff Baillie, Zachary Bautista | ACD Art Director: Robin Soukvilay | ACD Copywriter: Justin Santelli | Art Director Intern: Athen Go | Broadcast Producer: Clare (Cash) Dietrich | Group Account Director: Tori Zenko | Account Director: Jamie Flatow | Account Manager: Liz MaxwellScouts Honour Production
Director/DP: Mark Zibert | Co-Director of Photography: Erik Kaskens | Executive Producer: Rita Popielak | Line Producer: Rita PopielakNimiopere Editorial
Editor: Raj Ramnauth | Assistant Editor: Dylan Reymer | EP: Jenna Edwards | Editorial Producer: Kayan ChoiTantrum Studio VFX
Executive Producer: Victoria Holt | Post VFX: Dominik BochenskiAlter Ego Post
Colourist: Wade Odlum | Executive Producer: Jane GarrahVapor Music
Creative Director: Dustin Anstey | Executive Producer: Kat Stewart | Sound Designer: Kevin Chamberlain | Engineer: Ryan Chalmers | Music Supervision: Telan Wong & Alec HanhamPress:
Strategy Magazine Shoutout for IKEA 50th
Little Black Book Shoutout for IKEA 50th
Globe & Mail Shoutout for IKEA 50th
Campaign Canada Shoutout for IKEA 50th