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Woolite: Iconic Laundry

If wearing the same outfit is so faux pas, why does it create such lasting icons? This was created for the Spring 2020 National Advertising Challenge (NAC) competition and won in the most entered category.

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NAC Turnaround Category
GOLD

Youtube pre-rolls tailored to the video would highlight the powerful effect of consistency when it comes to taking care of clothes.

Youtube pre-rolls tailored to the video would highlight the powerful effect of consistency when it comes to taking care of clothes.

Across TV, movies, video games and even literature, the iconic clothes of pop culture would become iconic laundry ads for Woolite.

Presentation board we submitted:

Woolite Iconic Clothings.jpg