By enhancing the experience of watching the game live, we will reignite the interest of young people for watching live sport. We do this by encouraging sport fans to come together and earn their cheers.
Nobody really celebrates while watching the sports highlights.
At least, not like this. It's just never this exciting without the build-up and without being around others.
To get people back to watching live sport, we need to bring them together. Only together can they earn their cheers toward their teams.
In every pub in the city during a live game, we will have special beer taps.
These taps only open when a huge amount of noise triggers them.
You guessed it: Noise from cheering sport fans.
Once the desired level of noise is reached, the beer taps are free to flow for all the fans in the pub.
With people cheering on their favorite teams in pubs across town, they earn a cheers of their own.