One of the main issues surrounding gender inequality is based on associating certain skills to certain genders. We wanted to spark a movement by using a platform full of movers and shakers that not only embody, but command respect from those of us sharing the same interests.
We're calling this initiative: YouTube YouTwo. It will showcase how each gender is amazing at whatever they want to be amazing in and celebrate the combined potential of males and females.
What we will do is search Youtube for the top subscribed males and females of every single category.
We will then encourage them to make a collaboration video to help drive awareness around the issue of gender inequality. These videos will all be launched at the same time.
We will also ensure all Youtube YouTwo videos feature a simple introduction generating awareness and further action from their fans.