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Acura x Globe & Mail

We crafted newspapers.

 

Acura x Globe & Mail

Collaborating with “I’ll Go First,” a Globe & Mail editorial and podcast series profiling Canadian innovators, we engaged and encouraged readers to see things the way Acura does as a brand: differently. The print pieces drove readers to animated solutions on the @AcuraCanada Instagram page, which in turn linked out to the podcast series. Results were 16 million impressions, 300% more engagement than industry standards and a +10% innovative brand perception.

 
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