Acura x Globe & Mail

Acura is a brand built on innovation so it was a perfect brand opportunity to collaborate with The Globe & Mail’s new editorial and podcast series “I’ll Go First”.

As they profiled Canadian innovators about their process, we crafted a series of print ads that encouraged readers to take the first step in innovation: seeing things differently.

The print pieces drove readers to animated solutions on the @AcuraCanada Instagram page, which in turn linked out to the podcast series.

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